OUR INTENTION

We have two intentions with our frames.

Our first intention is to capture the quintessence of the Margaret River Region of Western Australia, whilst providing you with comfort, protection and style.

Our frames are locally designed and we aim to embody the spirit of the Southwest - its rugged coastlines, majestic forests and the laid-back lifestyle.

Our second intention is our frames to be worn by any-body doing any-thing! Whether you’re checking out Surfers Point, exploring the Wadandi Track or enjoying an afternoon at a Winery – our frames go where you go.

Sunrise to Sunset.

Coast to Bush.